ABOUT US
STATIC HAUS - THE HOSPITALITY EXPERTS
Static Haus is a Boutique Hospitality Creative Studio founded by photographer Ambria Michelle (Macy's, Martha Stewart) and
Iconic NYC restaurateur Alfred "Freddy" Arundel
(Sweetleaf, NYC & Creek and Cave, Austin).
Specialing in cinematic food, beverage, & hospitality photos, videos & content for restaurants, bars, & hotel brands.
Get to
Know Me
Hi, I'm Ambria... Creative director, photographer, storyteller, and co-founder of Static Haus. My path started with a BFA in photography from Temple University. My education was deepened at the prestigious Hallmark Institute of Photography, where I have returned as a guest lecturer. I fine tuned my craft for 7 years as the trusted, exclusive photographer for billion dollar brands like Macy's and Martha Stewart. What makes my work different is my use of light... it's how I give a brand its "look,".It's the visual signature that makes people recognize you before they even read your name. But just as important is the human connection: my interactions with people on set are honest and sincere, and that comes through in the work... real, never an ad. On this site, you'll find the kind of hospitality imagery I wish existed when I started: cinematic, editorial, and made for brands that don't want to look like everyone else.
Get to
Know Me
I'm Freddy... Award winning restaurateur and co-founder of Static Haus. I build hospitality brands that last. I've founded iconic concepts including Sweetleaf Coffee Roasters in NYC and Creek and Cave in Austin, TX. Brands that have both stood the truest test there is: TIME. Both are still going strong today, and that's a testament to building on a solid foundation.
20 years Experience is what I bring to every Static Haus project. I've sat on every side of this business... as a founder, an operator, and a brand builder. That means when we shoot for a restaurant, bar, or hotel, I'm not guessing what matters to the brand, I know it, because I've owned the brand. I understand the industry, what content needs to feel like, and what a brand needs to earn real loyalty, not just a following.
Along the way, my work has been recognized with an award-winning reputation, including a #2 ranking in the USA by Eater, and five features in The New York Times. What you'll find here reflects two decades of hospitality experience translated into visual storytelling ...content built by someone who's actually run the room, not someone learning it for the first time on set.